Jessie J – Price Tag Analysis

What are the messages in this video clip?

That the money does not matter, but only because the supply is endless. This means that the video is aimed at parts of the next generation, such as the young city girls who are very materialistic  and need the latest materialistic possessions.

Are the messages then same as the product(s)?

No, the message and the product contradict each other, the song says don’t worry about the money, yet go out and buy my song so that the company earns money.

What techniques are used to convey the messages?

The money tree and the costumes designs show that it is indeed about the money, and the puppet on the strings shows that the artist, Jessie J is controlled by her music company rather than being  independent.

Who is the target audience and how do you know?

The next generation, young girls who have to have the latest thing right now and need to be3 up with the latest trends.

Find an MTV program, describe it and explain who it is for. Post everything on the blog

Jersey Shore

Jersey Shore is about the stereotypical New Jersey residents self-titled ‘Guidos and Guidettes’. Guido/ettes are generally American-Italians who spend half their time tanning or in the gym and the other half partying. The show is based around their summer and the drama that is the result of the eight roommates being put in this house together.

This program is aimed at Young Hopefuls and The Next Generation. This is because they tend to enjoy the drama and the complete recklessness and careless lifestyle that the ‘roommates’ lead.